Watch the work move and the outputs appear.

Detect divergence signal — operator forum threads, local price-comparison content, customer value complaints, review-platform language shift

Cluster into a single issue; resolve originating voices against the Stakeholder Graph; identify which operator segments are driving it

Resolve sentiment by cohort — franchisee by tenure band, crew, value-seeking customer, investor — with drivers named

Score materiality; business exposure driver pulls transaction data where integrated

Match precedent — prior value campaigns, prior franchisee pricing disputes, competitor value-war outcomes

Issue early-warning card with time-to-surface estimate and three options with projected consequences

DECISION — engage now, prepare and hold, or take no action. Recommendation attached with consequences of each.

Assemble the evidence base — actual price distribution by market, what was promised, what was delivered, what can be substantiated

Draft the message house — claim, support, proof, and the "what we do not say" block, with every proof point ledger-bound

Test message variants against franchisee and customer synthetic panels; return the objection each variant provokes

G1 POSITION — adopt the value position. Diff against current Canon shown; downstream artifact list shown; market impact shown.

Verify every claim against the Evidence Ledger with market-level scope; flag anything expired or out of jurisdiction

Simulate reaction across twelve personas — franchisee by tenure, crew, both customer segments, investor, analyst, business and food press

Red-team the position; produce the hostile headline and the three weakest claims

G3 RISK — proceed, proceed with mitigations, hold, or kill. Hostile simulations and franchise-law exposure attached.

Produce the artifact set — franchisee communication, operator-meeting materials, crew briefing, press Q&A, investor talking points, holding statement

Localize for all affected markets with divergence reports; apply jurisdictional pricing-language constraints

Build the cascade plan — sequence, channel and messenger per cohort, with franchisees ahead of external release

G5 RELEASE — timing against the earnings calendar, embargo state, conflicting releases in the window

Execute the cascade; monitor reception per cohort in real time; escalate divergence

Measure — cohort sentiment movement, franchisee pricing behavior change, traffic signal, coverage tone

Write back — prediction versus outcome, post-mortem drafted, precedent recorded for the next value cycle